Alongside the front of house experience, I designed a robust web based platform for managing the wider operation. It covered menu creation, pricing, staff permissions and real time reporting, giving hospitality teams a central place to control their venues.
I introduced intuitive configuration tools, a modular recipe builder and an analytics dashboard offering insights into peak trading times, sales margins and bestselling products. We also explored inventory features that connected live sales data with stock levels. The system was designed to simplify onboarding and scale across venues of different sizes and levels of complexity.
The product identity was developed in partnership with an external branding agency. I worked closely with the team to adapt the visual direction across the digital product suite, translating its core principles into scalable interface patterns for both the point of sale and back office applications.
To give the experience more character, I also collaborated with an illustrator to create a custom set of illustrations. These were used throughout the platform to add warmth, communicate key moments and make the product feel more approachable.
